WUL4, a new European company that has been established in the United States
What You Look For (WUL4) is a company with roots in the payment industry, logical security, mobile payments and business solution developments. In 2013, the European company decided and settled in the USA. UU. To explore business opportunities and to help and drive the change to EMV cards (required by card schemes to be mandatory in the US in 2015). The company offers US card issuers. UU. That they include the host card emulation (HCE) solution for NFC payments as part of the one-time change to EMV and add mobile phones as a channel to interact with value-added features and services such as instant notification and confirmation of the use of The card as used by its European customers. Even WUL4 can offer secure payment solutions in e-commerce.
There is an agenda of options available for modern consumers who wish to use their mobile phone as a gateway to interact with the services. For acquiring banks or services, the solutions range from mobile POS solutions to simplifying PCI compliance for retailers with minimal impact and global solutions. It is worth mentioning here the deployment of payment solutions with almost no impact on retailers (for infrastructure and PCI) that may be worth exploring. Among other solutions, there are options developed for portable computing and a payment solution developed in Google Glass (http://rnd.wul4.com/en/self-scanning-products-with-google-glass/)
For the transportation industry, the company launched the WUL4Bus solution in 2011, which shows the real-time location of buses on its mobile phone and nearby stops. Therefore, a passenger can verify from his phone the arrival of the next bus and the time required to plan and buy the ticket from the same application. The solutions can be easily implemented with existing bus services with minimal or no integration according to the requirements of the transport company or the existing infrastructure. There are plans to implement a solution in Spain for the city of Córdoba using Google Glass for bus access control.
Currently, WUL4 is looking for partners and distributors within the US. UU. And other regions outside Europe to build a network to reach banks and retailers. Of course, investors are invited to strengthen and promote solutions such as WUL4Bus that could facilitate public transport. To take another step and promote mobile solutions, the company has also promoted a commercial solution as a global mobile solution that uses a universal approach to consumer smartphones and allows retailers to offer them loyalty, coupons, payments or events. The solution allows a simpler and cheaper communication mechanism that links retailers, suppliers and consumers without problems. There are several solutions available based on PayThunder that are of interest to retailers and content providers and marketing solutions. The hardware is available for integration in vending machines and turnstiles, so all you need is your smartphone to activate or enable a service.
You could be watching TV on your sofa, and your mobile phone can easily capture the information transmitted to ask if you confirm your pizza order without much hassle. Try it and you will surely like it. PayThunder is in the process of raising awareness and funding for this solution and it would be a great step forward in consumer trends and simplicity. For more information: www.PayThunder.com
• New sales channel for merchants / retailers.
• Instant purchase.
• Allow mobile payments for merchants with Zero-Impact in the merchant’s infrastructure.
• Mobile loyalty channel for merchants / retailers.
• Consumer profile management.
• Family wallet.
WUL4 offers a wide range of innovative payment components and solutions for banks, retailers and other software vendors or market agents. The solutions are marketed by their customers or based on the choice of the client or partner, integrated as components that improve existing systems to offer additional services or channels that are not currently used. The agile flexibility, experience and know-how in the payment industry and, in addition, in other industries such as finance, health, transportation, education, etc., makes them quite versatile to offer, design and build complex heterogeneous software / hardware infrastructures Next-generation to support the future Applications and requirements. The company also specializes in e-commerce, digital wallets and mobile wallets, Issuers, Acquirers and PCI system security.